How to choose an AEO partner
A checklist for selecting an answer‑engine partner for a manufacturing org.
Updated 2026-09-29
Look for:
- Reference bias: Portfolios with canonical spec pages, not just blogs and ads.
- Data plumbing: Experience moving attributes from PLM/ERP/PIM to web with validations.
- Entity literacy: Comfort with schema.org/Product, identifiers, and standards mapping.
- Evidence culture: Baselines, citation tracking, and change logs.
- Editorial safety: Writes precise, citable copy; avoids vague buyer’s‑guide filler.
Contract for documentation first; AEO follows from clean references and IDs.