Technical foundations for AEO
Low‑level choices that increase eligibility and reliability for answer engines.
Updated 2026-09-29
Focus on reliability and machine visibility:
- Crawlability: Clean sitemaps, discoverable PDFs, and no JS‑gated core content.
- Performance: Fast TTFB and HTML availability for fetchers; stable 200/304 responses.
- Canonicalization: One URL per reference; obvious canonical for PDFs.
- Redirect hygiene: 301 only for permanent moves; preserve anchors where feasible.
- Bot access: Allow major AI fetchers where policy permits; serve identical content.
- Rights metadata: Clear licensing for reference text, images, and data files.
Back your content with automated pipelines so changes in PLM/ERP flow to the web with validations and diffed approvals.